ALL CONTENT TO BE PRODUCED THROUGH THEIR PRODUCTION COMPANY, TWO ONE FIVE ENTERTAINMENT & IN PARTNERSHIP WITH LIVE NATION URBAN
The Roots announce the lineup of custom content to be delivered to fans during this time via The Roots YouTube Channel. All content will be created by The Roots and produced by their production company, Two One Five Entertainment, in partnership with Live Nation Urban and available HERE.
“While we are daily trying to figure out ways for us to play as a group while practising social distancing, we are always thinking of new ways to be creative and leaving our comfort zone. This week we are featuring gems from my Questlove Supreme Podcast, Black Thought, James Poyser and Kirk Douglas. We just hope people will follow and subscribe and we will keep the treats coming” said Questlove
The Roots are known to create and champion creative content, which is usually showcased at The Roots Picnic each year. However, with the postponement of the event, The Roots have decided to build out and produce a suite of dynamic content on a weekly basis and offer it to fans as a form of entertainment while we are all sheltered in place.
“After we made the decision to postpone The Roots Picnic, there was a major creative void as usually we spend the months of April and May on phone calls and in countless meetings planning the various aspects of the event. We built this idea for a content rich channel after seeing the immediate success of Questlove’s virtual DJ sets.”said Shawn Gee, Roots manager and President of Live Nation Urban. “Our goal is to build a variety of content across our channel, curated through our lens, initially focused on the members of the band, but eventually opening it up to the larger creative community.”
Each day, the lineup will be anchored by Questlove’s impactful live DJ sets which have put a new spin on DJing during this time and have a charitable component where donations are being made to The Food Hub NYC. Initially, they will be developing content around The Roots members and it will vary from short-form storytelling to live conversations, as well as performances and podcasts. This will be followed in the coming weeks by content featuring other influential artists, authors and creatives.
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